News by its very nature should be current. If the news in your release is outdated you shouldn’t be sending it. Remember… yesterday’s news is today’s history.
It’s important to position your news in a relevant and timely fashion. This is best done, by stepping outside of your own world. You need to ask yourself why someone would be interested in the story you want to share. If you find that the news would not be interesting to your audience given the current conditions it is likely not a relevant or timely piece.
When writing a news story you should consider what is going on locally, nationally, and in your particular industry. The secret to writing timely news is to consider what people want to read at any given time. This will help you develop a tie-in that can make your news story, mesh with what people are currently interested in.
Here are a few news ideas and how to make the news “current”:
- Starting a new business? With the job market down, job seekers are turning to entrepreneurship as the answer.
- Are you expanding your operations? This could be great news for a sagging local economy. It will provide more jobs and bring additional revenues in for the local government.
- Your business is now on Twitter? Your business leads the industry by embracing new technologies.
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